Practical and Promotional Window Graphics
It’s always nice when you can kill two proverbial birds with one proverbial stone. In the case pictured here, the stone used was LexJet Simple Adhesive Vinyl SUV – Gloss , and it was thrown, so to speak, by Spectra Imaging , Louisville, Ky
The practical issue Spectra Imaging set to solve for this Kroger wine and spirits store was to hide the wine racks that sit across the windows. It’s just not a particularly pleasing presentation.
Brian Rogers, owner of Spectra Imaging, says when the stores first started opening a few years ago the windows were covered in black window tint to hide the racks. The problem with that was that it appeared the store was closed, at least to the casual passerby.
Spectra Imaging did a test project in Lexington shortly…
An Inkjet Wrap with Dimension that Hides and Promotes
Spectra Imaging, Louisville, Ky., is always on the lookout for a challenge. As owner Brian Rogers puts it: “Those are the projects we love to get; the ones that make you think and find new and different ways to make it successful.”
In the case pictured here, the challenge was turning an eyesore into something both pleasing and promotional for a restaurant/bar called Down One Bourbon Bar . Located at the ground floor of an upscale hotel in Louisville, the covered outdoor seating area had an industrial feel with a yellow generator dominating the scene
Down One Bourbon asked Spectra Imaging to transform the space into something unique and inviting. Working from a file supplied by Down One Bourbon’s ad agency, Spectra Imaging wrapped the generator with LexJet Simple Adhesive Vinyl SUV –…
Dimensional Multi-Media Branding Masterpiece by Spectra Imaging
Brian Rogers, founder and CEO of Spectra Imaging in Louisville, Ky., used practically every tool available to the modern print shop to create the three multi-dimensional, multi-media panels with accent lighting pictured here for Kroger at the University of Louisville Business Center
The Business Center is a collection of multiple rooms, each sponsored by a different company. In this case, Rogers wanted to create something dramatic for Kroger that would detail the grocer’s history from the first store it opened in Cincinnati in 1883 to its present position as the fourth-largest retailer in the world
“Kroger will sponsor the room for four years and they want to show what can be achieved if you work hard…